Naranjasyfrutas.com, a leading platform in Spain that is used by thousands of farmers to announce their productions with their contact details, has carried out its first survey on the sale of this 2022/2023 harvest to reward the business that is best valued by farmers.
The award will be presented on June 7 at an event coordinated by Valencia Fruits and held at the headquarters of Caixa Popular. In it, citrus growers and businesses will find out the results of this survey, and the best-valued business will be awarded. The objective of this award is to highlight and give visibility to good practices in the purchase of crops so that more and more businesses implement them and they are consolidated in the sector.
This first year the survey is aimed at citrus farmers, the most important crop currently in Spain. It was carried out with the help of the directors of the main farmer associations in Valencia, AVA-Asaja and La Unió Llauradora i Ramadera, who collaborated in the dissemination of this survey among their citrus producer partners to obtain an even larger and more significant sample.
The survey sent to thousands of citrus producers, evaluates four aspects:
The harvest start and end dates.
The calibers collected and how the fruit was collected.
The agreed price.
The harvest payment dates.
Caixa Popular, a collaborating entity of the Naranjasyfrutas.com platform, will host the award ceremony at its headquarters in the Technological Park on the afternoon of June 7.
Naranjasyfrutas.com signed a collaboration agreement with the Cardenal Herrera University so that the trophy and logo of this first edition of the awards is designed by students from the Engineering in Industrial Design and Product Development programs of this university.
This initiative of Naranjasyfrutas.com wants to highlight the importance of good practices in marketing, a fundamental process of the agri-food chain.
Naranjasyfrutas.com is a platform where producers advertise their crops for free and where shops can quickly and easily locate the products they need. Since its creation in 2012, the platform has been in constant contact with both farmers and businesses, with the aim of improving and making all its services more useful, always attending to their suggestions and needs.
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