Virgin Atlantic Cargo is placing its cargo capacity on a third-party online booking portal for the first time after partnering with cargo.one.
The move is part of efforts to improve digital access to its services, add new booking channels and expand its forwarder customer base.
Virgin will benefit from a digital distribution channel with a global user base of 15,000 freight forwarders across more than 75 countries, cargo.one said.
The partnership aims to provide instant bookings 24/7 for Virgin Atlantic Cargo’s latest range of products, designed to offer maximum choice for forwarders.
Customers can customise the right handling, speed, priority, and price for their needs by choosing from Classic, Priority, and Express rates.
The partnership provides additional access to destinations such as New York, Johannesburg, Shanghai, and Mumbai.
Virgin Atlantic Cargo’s network serves 400 destinations worldwide including daily services to key locations across the US, India, China, Nigeria, South Africa, Israel and the Caribbean.
Teams from Virgin Atlantic Cargo and cargo.one will combine expertise and tailor cargo.one’s technology to the airline’s exact needs.
Phil Wardlaw, managing director at Virgin Atlantic Cargo, said: “We are delighted to have partnered with cargo.one.
“As customer requirements and digital experiences evolve, we anticipate that by 2025, a significant proportion of bookings will be completed online.
“This meant it was important for us to partner with the leading marketplace that continues to expand the choice for our customers, so they can book cargo their way.”
“Both Virgin Atlantic Cargo and cargo.one share a passion and uncompromising dedication to customer experience and have won freight forwarders’ love and loyalty as a result,” said Moritz Claussen, founder and co-chief executive of cargo.one.
“We will work together to build digital journeys that fully capitalize on Virgin’s attractive offers while guaranteeing customers experience the care and expert support they value for their shipments.”
The partnership with cargo.one follows the launch of Virgin Atlantic Cargo’s ‘myVS’ platform to enable its customers to quote, book, manage, and track their cargo shipments online.
Virgin Atlantic Cargo expands digital shipment services
