LATAM Cargo increased its North American flight frequency by 120% to meet demand for flowers as part of the annual Mother’s Day celebration.
The freighter operator reported a 21% year-on-year increase in demand related to the celebration as it transported 20,000 tons of flowers between April 17 and May 7.
LATAM Cargo said it offered more than 115 weekly frequencies from Ecuador and Colombia to meet demand in North America and Europe.
Claudio Torres, LATAM Cargo’s international commercial director for South America, said: “Every year we have the challenge to continue improving and significantly increase our flight frequencies in order to meet our customer’s needs during this date.
“In March, we had the arrival of a new cargo aircraft as part of our growth plan, which allowed us to offer more capacity during this mother’s season, and thus surpass the one million boxes of flowers transported.
“We will continue working to bring flowers closer to their final destination and continue contributing to the development of the flower industry.”
The airline said that Colombia and Ecuador remain the main flower-exporting countries.
In the case of Colombia, more than 12,000 tons of flowers were transported from Bogota and Medellin, a figure that reflects a 14% increase over the previous year’s season.
“In the case of Ecuador, the number of flights increased by 32% compared to the same holiday in 2022, which allowed the transportation of more than 7,800 tons of flowers to destinations such as Miami, Los Angeles and Amsterdam,” LATAM said.
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